2015 NAHBS – March 6-8 - The Kentucky International Convention Center
News from NAHBS: Get Ready for the Media

The team at NAHBS would like to see you get the most out of your experience at this year’s show and we consider our media attendees as one of the keys to your success. To that end, we’re sending some tips and information to help you engage with writers, editors, and journalists to get your brand recognized and your stories told.

Each year a wide range of publications attend NAHBS, including everyone from hardcore bike media to business writers to local news outlets. Each one of these attendees is interested in the show and you are a part of the stories they want to tell. A little bit of preparation significantly increases your chances for coverage, helping to drive interest in your brand.

Please have a look through our MEDIA RELATIONS 101 section below. This will give you some guidance in engaging the media before, during, and after the show. If you have any questions about the following, please email me at scott@smakstrategies.com. I’d be happy to help out.

Scott Kaier

SMAK Strategies, PR Agency for NAHBS

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MEDIA RELATIONS 101:

Request a registered media list: This list will contain the names and contact info of all media registered to attend the show, including writers and editors from a wide range of print and online publications. Send requests for this list to nicki@smakstrategies.com.

Prepare for the media: Decide on your most newsworthy products and business developments. Maybe you’re adding a bike to you offering, you’ve partnered with another builder or brand to make something truly unique, or one of your bikes won an award. Whatever it is, the media will be most interested in what’s new and newsworthy.

There are a couple ways to accomplish this. The first is with a press release announcing your biggest news sent to the media ahead of the show (an example press release follows). The second is with a media kit in both digital and print format. You can email the digital version before and after the show and hand out the printed media kit to anyone wanting to take it with them.

A media kit typically contains press releases, profiles on your most newsworthy products, and any product catalogs you might have. Profiles offer a more detailed description of what you’d like to see covered in print or online, typically fit on a single page, and should include images and your contact info.

Images: Keep a file of both low and high resolution images of your logo, yourself, any new products you will include in your press releases and product profiles. Online stories will typically feature low resolution images and print requires higher resolution. The writer will typically let you know what they need.

Images can also be loaded onto a thumb drive and included with your in-booth media kit.

Connect with the media ahead of the show: We highly recommend reaching out to all media on the NAHBS media as well as any media with whom you already have relationships. Pitch them on any newsworthy items explaining why they are unique and worthy of coverage. Include digital versions of your press releases and product profiles with your pitch.

This is also a great opportunity to set up booth appointments for the show. Having media stop by to see your latest creations and hear your stories directly from you helps create interest and coverage.

Follow up after the show: Make sure you get contact information from any journalist who stops by your booth and reach out to them via email afterwards. It is a good idea to follow up and send any show news with an offer to answer any questions or provide images, information, etc.

Send your story ideas to us: The team at NAHBS is in regular contact with a much broader media audience that includes editors and journalists who may not be attending the show but would be interested in your story. If you send us your ideas, we will make sure all media on our outreach list receives it in our Newsworthy from NAHBS email outreach. Ideally, we’d be looking for the following:

Newsworthy from NAHBS: Deadline for submissions is February 11

Brand: Let us know who you are

Contact info: Who will the media contact for more info?

NAHBS booth number: Pretty self-explanatory

Story info: What’s your biggest news? This can be business or bike related. And since we are offering just a little taste of what you want covered, please limit this to 250 words and include a low resolution image.

We hope you find this information helpful and that you will take advantage of the opportunity to present your stories to the media.  If you have any questions, please let us know.

Example Press Release announcing this year’s show:

FOR IMMEDIATE RELEASE

Press Contact

Scott Kaier

SMAK Strategies

scott@smakstrategies.com

802-238-7577

North American Handmade Bicycle Show (NAHBS) Ramps Up for 2015 Show

Scheduled for March 6-8 in Louisville, KY,

NAHBS Reaches New and Diverse Audience

BOULDER, COLO. (For Immediate Release) – The North American Handmade Bicycle Show (NAHBS), the premier venue and showcase for the craft-built bicycle market, is proud to announce 2015 show dates of March 6th- 8th at the Kentucky International Convention Center in Louisville, KY.

Nomadic by nature, NAHBS selects a new city every year to reach a new and diverse cycling population interested in learning more about these very special bikes, builders, and made-in-the-USA industry. Moving the show annually also simplifies travel and attendance for the smaller framebuilders who make up the foundation of the handbuilt bicycle community.

“We are very excited for this year’s show and we’re expecting it to be as vibrant and well attended as ever,” said Don Walker, Founder and President of NAHBS. “Louisville is a first-rate cycling city with a ton of bike shops, bike clubs, and an active cycling community. We’re sure the show will be a hit with the locals. And with great restaurants, night life, and riding, our out-of-town attendees will love it too.”

Heading into its eleventh year, NAHBS is dedicated to showcasing the talents of bike builders from around the world, providing an interactive forum for all attendees to share their ideas, expertise, and support for an incredibly special industry with a long and rich history. Exhibitors, attendees, and media can register to attend the 2015 show at the NAHBS website.

Louisville, KY was selected for several reasons. The cycling infrastructure has been advancing at a record pace with new trails, bike lanes, and amenities being added all the time. Louisville also hosted the UCI Cyclocross World Championships in 2013, the first time this race has ever been held outside of Europe. Louisville is also home to the Mega Cavern, an underground recreation area where the world’s first subterranean bike park is set to open in late January.

“Some people have the misconception that Louisville is a hard-to-reach city in the South, but it is actually a very accessible Midwestern city, “ said Walker. “I’m confident that show attendees will appreciate the convenience and affordability Louisville offers.”

For the latest news and updates, connect with NAHBS socially on Facebook, Twitter, and Instagram.

About the North American Handmade Bicycle Show

Established in 2005, the North American Handmade Bicycle Show is the original event bringing together handmade bicycle frame builders from all over the world. The NAHBS is now the largest and most widely accessible destination for frame builders to share their passion with cycling enthusiasts and supporters. For more information, please visit http://www.2015.handmadebicycleshow.com. Connect with NAHBS socially on Facebook, Twitter, and Instagram.

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HOST HOTEL: Galt House

Just seven miles from the airport, with 1,300 guest rooms and 650 suites, the Galt House offers the best in convenience, comfort, and hospitality. The hotel features 9 restaurants & lounges, 24-hour on-site deli, on-site UPS Business Center, and many other amenities.  Special NAHBS rates are below:

RIVUE TOWER – Deluxe Guestroom

Single $ 135.00 / Double $ 135.00 / Triple $ 145.00 / Quad   $ 155.00

SUITE TOWER – Executive Suite

Single $ 155.00 / Double $ 155.00 / Triple $ 165.00 / Quad $ 175.00

Other Galt House Links

Photo & Video Gallery: click here

For Hotel Reservations, click here

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ABOUT NAHBS

Established in 2005, the North American Handmade Bicycle Show is the largest and most widely accessible destination for frame builders to share their passion with cycling enthusiasts and supporters. It aims to be a meeting point – both online and in person- for frame builders and consumers looking for custom-made bikes, for the sharing of ideas, and the promotion of a special industry with a rich history dating back to 1819. NAHBS moves from city to city each year. For more information on the 2015 show, please visit http://www.2015.handmadebicycleshow.com/
The NAHBS team is 100% focused on creating an exciting, impactful, and well-attended event in 2015 and hope you will be joining us for what we think will be the most successful show yet.

Thanks for your continued support of NAHBS. I look forward to hearing from you and seeing you in Louisville March 6th-8th!

Sincerely,

Don Walker

Don Walker,  Founder and President

don@handmadebicycleshow.com

502.424.2225